New · Launching now

Build the thing.
Sell the thing.
Run the thing.

Boss Aura is a no-BS toolkit for solo founders and side-builders. 28 frameworks across 3 guides, plus interactive tools and templates — designed to compress the first 18 months of founder-chaos into something you can execute this week.

Get the toolkit → See what's inside
◆ FRAMEWORK 14 / 28 PREVIEW
Workflow 03 · Selling — pricing diagnostic

5 questions to ask before you set a price.

  1. 01 Who, specifically, is this priced for?
  2. 02 What's the next-best alternative they have?
  3. 03 Is the price anchored to your costs or to their outcome?
  4. 04 What does the price signal before they read a word?
  5. 05 What's the uncomfortable number, not the safe one?
3 sample frameworks shown · 28 inside ◆ Boss Aura
1 of 3
3 founder guides 1 interactive pricing tool 2 fill-in templates Beta: $19 · → $29 Jun 1
What's inside

Six files. Zero fluff.

Every piece of this toolkit exists because we've watched founders waste weeks solving it from scratch. Skip the weeks. Open the file.

◆ Guide 01

Starting Aura

From idea to launch. Validation frameworks, naming, MVP scope, first-customer playbook.

30+ plays · 6 workflows
◆ Guide 02

Selling Aura

Customers, sales, and marketing that doesn't make you cringe. Positioning, pricing, pitch decks.

35+ plays · 7 workflows
◆ Guide 03

Scaling Aura

Ops, team, growth. When and how to hire, fire, systematize, delegate, and get out of your own way.

30+ plays · 6 workflows
◆ Tool

Pricing Calculator

Interactive cost-plus + value-based pricing model. Input your inputs. Out comes a defensible price.

Interactive · 5 models
◆ Template · 2 files

Offer Builder + Positioning Template

Fill-in-the-blanks frameworks that take the fuzzy "what am I selling and who's it for" problem and turn it into concrete written copy you can use on your landing page, pitch deck, and investor calls.

2 templates · Fill-in interactive
Honest check

For you if. Not if.

We'd rather you not buy this than buy it and regret it. Here's who it's built for, and who it's not.

◆ Buy this if you're

  • Actually building something (not just planning to)
  • Allergic to "7-figure guru" content
  • Stuck on a specific founder problem right now
  • Willing to do the work these tools enable
  • Looking for frameworks over motivation

◆ Skip this if you're

  • Looking for a "get rich quick" playbook
  • Expecting someone to hand you an idea
  • Still in the "researching entrepreneurship" phase
  • Allergic to making actual decisions
  • Waiting for a 10-hour video course
The full toolkit

One price.
Everything
you need.

All 3 guides. The pricing calculator. Both fill-in templates. One download, instant access, yours forever.

  • ✓ 3 interactive HTML guides (95+ plays total)
  • ✓ Interactive pricing calculator tool
  • ✓ Offer builder + positioning templates
  • ✓ Works offline · no login · no subscription
  • ✓ Lifetime updates included
  • ✓ 30-day no-questions refund
Beta launch ◆ -34%
◆ Beta launch price
$19 → $29 starting Jun 1
Beta launch pricing through Jun 1, 2026
Permanent price after beta: $29
Get Boss Aura →
◆ Instant · Pay once · Yours forever
Questions

Things you're probably wondering.

Is this for first-time founders or experienced ones? +
Both. First-timers get a structured path from idea to revenue. Experienced founders get frameworks that compress decisions you'd otherwise agonize over (pricing, hiring, positioning). We wrote every piece to be useful whether it's year 1 or year 10.
How is this different from a course or a book? +
Courses are made to be consumed. This toolkit is made to be USED. No videos to watch, no modules to complete. Just open a file when you hit a specific problem, get the framework, execute, move on.
Do I need the AI Aura bundle too? +
Nope. Boss Aura is standalone. That said — they pair beautifully. Boss Aura tells you what to build and sell. AI Aura gives you the prompts to write, research, and think about it faster.
What if I'm not technical? +
Perfect. Everything is HTML files you open in a browser. If you can open a PDF, you can use this. No code, no installs, no accounts.
30-day refund — really? +
Really. Email us within 30 days, money back, no questions. Keep the files. We'd rather have a free user who talks about it than a grudging customer.

Enough reading.
Start building.

Get Boss Aura for $19 →

◆ Beta pricing through Jun 1 · Permanent: $29 · Lifetime access